No Itchy, No Scratchy Dog Shampoo Made In The USA New oatmeal shampoo.  Great for all dog's that are itching.  Helps to moisturize the skin and condition the coat. NO Itchy NO Scratchy Allergy Relief Shampoo will provide relief from itchy, scaly, sensitive skin. This shampoo is made for pets who are suffering from specific allergies. Flea bites, grass allergies, and food allergies can cause skin problems. This special blend will help relieve these issues. NO Itchy NO Scratchy Allergy Relief Shampoo can be used as often as necessary and will not strip the coat. Pets like to feel soothed! DIRECTIONS: Wet pet thoroughly with warm water. Apply enough NO Itchy NO Scratchy Allergy Relief Shampoo to make a rich lather. Work shampoo from head to hindquarters. Let stand for approximately 5-10minutes, then rinse thoroughly. For best results repeat the process. For external use only. Keep out of eyes.